Independent pro vs traditional agency: which builds the better site?

Cost, speed, SEO, and conversion—see how a modern indie build stacks against a template-heavy, multi-role vendor.
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Why this comparison?

Many teams spend six figures and end up with a slow, templated site. This matrix shows real differences in cost, speed, SEO, and extensibility so you can choose the right partner.

Want a high-performance site without the agency price tag?

Talk directly, decide fast, ship fast. Skip the long handoffs and focus on a site that converts.

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Topic
Independent pro
Traditional software company
Cost
Lean team, lower fees thanks to efficiency and minimal overhead.
Multi-role overhead and management/communication layers push quotes high.
Speed & responsiveness
Decide and ship immediately; short feedback loops, rapid iterations.
Many roles and long processes; scheduling and rework slow things down.
Design & UX
Custom IA and layouts designed to convert and build trust.
Template visuals with copy/paste swaps; weak differentiation and conversion.
Tech & performance
Next.js/Astro, edge rendering, performance monitoring—lightweight and fast.
Legacy stacks or plugin-heavy builds; bloated bundles, security/perf risks.
SEO & growth
Schema, sitemap/robots, keyword-aligned landings, Core Web Vitals tuned.
Little SEO planning; indexing and ranking improvements are slow or absent.
Handoff & scalability
Full source, scripts, docs; componentized for new pages and campaigns.
Opaque delivery; future changes depend on the vendor and cost more.

SEO-friendly architecture

Structured data, fast first paint, clean URLs, and sitemaps out of the box—no costly retrofits later.

Speed and cost advantage

A single full-stack owner removes cross-team delays; you get big-team quality at lean-team pricing.