Crawlable structure & schema
Intent-driven IA, breadcrumbs, FAQ/Person schema, clean URLs, and canonical tags to send the right signals.
Who I Am
Independent front-end developer in Shenzhen building SEO-first, design-forward websites for Chinese brands and global teams. I blend product strategy, IA, and engineering to ship sites that load fast, rank well, and convert.
- Solo engineer for strategy, design, build, and analytics—no handoff delays or hidden vendors.
- Based in Shenzhen; remote-friendly delivery for China brands and global teams.
- Expert in Next.js/Astro, edge rendering, performance budgets, and multilingual SEO.
What you get
Front-end expert · 7 years
Deep in React/Next.js/Astro with edge rendering, performance monitoring, and reliability practices.
SEO tuned for China & Google
Structured data, keyword strategy, fast first paint, mobile UX—better indexing on Baidu/Google.
Great UX plus speed
Modern visuals, smooth interactions, and strict performance budgets to keep users and conversions flowing.
Solo full-stack delivery
Direct communication, fewer handoffs, faster timelines, transparent scope, and controlled costs.
Product & business fluency
Start from goals and audience, then map IA, feature priority, and landing strategy so the site serves growth.
Architecture with room to grow
Plan for scalability, campaigns, SEO, and data from day one, so the site keeps unlocking value over time.
SEO playbook I execute
Speed that ranks
Core Web Vitals budgets, image/CDN strategy, edge rendering, and monitoring to keep LCP under control.
Content built for conversion
Clear storytelling, localized keywords, persuasive CTAs, and analytics events to learn and improve.
My Services
Custom corporate sites, landing pages, and go-global storefronts with SEO wired in. I handle discovery, architecture, design polish, build, performance, and analytics so you launch faster with confidence.
My Philosophy: Code as Craft
Every site should be engineered like a product: clear story, intuitive IA, clean code, and measurable conversions. I deliver source code, performance budgets, and documentation you can grow with.
Static/edge-first builds mean sub-second load, safer surfaces, and better SEO. I tune caching, assets, and schema so your content is easy to crawl and index.
My Vision
Help independent creators and small teams own their brand online with reliable, performant sites that keep paying off through better rankings and conversions.
Collaboration & Sharing
Active in open source with regular tools and templates released to GitHub, keeping pace with best practices.
Work with me and you get more than a site: a responsible, transparent partner who shares the playbook, not a black box.
Proof you can count on
1.2s
Typical LCP on launch
Measured on CN + global networks with image/CDN tuning.
90-99
Lighthouse scores
Performance/SEO best practices baked into the stack.
12-18 days
Project timelines
Strategy, design, build, QA, and SEO handoff in one owner.
Ready for a high-performing site?
Tell me about your goals and I'll map IA, SEO, and delivery milestones into a lean plan.
FAQs
What kind of teams do you work with?
Startup marketers, B2B founders, and consumer brands needing a fast, indexable site with measurable conversions.
How do you ensure SEO covers both China and Google?
I design site architecture, schema, and meta tags for Baidu/Google, keep page weight low, and test on China/global networks.
Can you collaborate with existing designers or content teams?
Yes. I often join with existing brand/UX/content teams, then own the build, performance, and analytics integration.