C2M ERP Website Rebuild: From a Legacy Stack to an Operable Website

The rebuild addressed website architecture, brand presentation, content management, and technical SEO foundations so product and solution content could be presented and maintained more clearly.
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B2B
Inquiry Journey
Pages organized around how enterprise buyers learn, evaluate, and inquire
Next.js
Modern Rendering
A performance foundation selected for the page and access scenario
SEO
Technical Search Foundations
Metadata, structured information, and crawl paths configured
CMS
Content Operations
Product, solution, and business content can be maintained continuously
Background & Challenge

The Legacy Website Could Not Support Ongoing Product Content Operations

The previous PHP and jQuery implementation no longer matched the industrial software business's needs for page structure, mobile experience, and maintainable content.

⚠️ Four Key Pain Points of the Legacy Site:

  • •Brand and product hierarchy did not explain software capabilities and applications clearly.
  • •Mobile loading and interaction needed improvement because of accumulated resources and plugin dependencies.
  • •Pages shared generic search information and lacked structured data and a stable sitemap.
  • •Product, case, and article updates depended on developer code changes.
Our Solution

Full-Stack Next.js + Headless CMS + Technical SEO Transformation

We delivered a custom frontend architecture and content management system that turned the website into a scalable, high-converting digital asset.

01

Next.js SSR/SSG & Modern Design

Used suitable Next.js rendering, responsive design, and resource optimization to improve the experience across devices.

02

Headless CMS Integration

Implemented an intuitive content backend for cases, products, and articles without needing developers for updates.

03

Full Technical SEO Suite

Added page-level metadata, JSON-LD, canonical URLs, and a sitemap to establish clearer crawl and page-understanding foundations.

04

Optimized Inquiry Forms & Analytics

Streamlined inquiry form UX with real-time validation and automated notifications to convert visitors instantly.

Before vs. After Comparison

A complete leap from tech stack and load speed to business conversions

Aspect
Before (PHP + jQuery Template)
After (AIOO Next.js + CMS Solution)
Tech Stack
✗ Legacy PHP + jQuery dependencies
✓ Modern Next.js + React + API Driven
Load Speed
✗ Accumulated resources and plugins affected mobile experience
✓ Modern rendering, image, and resource-loading strategies
Content Updates
✗ Requires developer code edits
✓ Agreed business content maintained through a content backend
Search Foundations
✗ Incomplete page search information and crawl relationships
✓ Metadata, canonical, structured information, and sitemap configured
Brand & Inquiry Journey
✗ Unclear information hierarchy and consultation entry points
✓ Consistent brand presentation and a clearer inquiry journey

Ready to Upgrade Your Corporate Website?

Share your business goals with us, and we will outline a custom Next.js rebuild plan for you.

Get Consultation & Plan